INDUSTRY INSIGHTS

Case Study: Safety First

Nov 30

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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'Tis the Season to Bring out Our Favorite Holiday Gift Ideas!

Nov 23

It’s that time again! The holidays are around the corner and you’re probably thinking about everything you need to do between now and the new year. For most of us, that includes client and...

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Lanyards: Everything You Need to Know

Nov 15

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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What Makes Gen Z Tick?

Nov 08

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...

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6 Products for the Aspiring Home Chef

Oct 31

Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it takes t...

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Branding 101: What Makes a Brand Powerful

Oct 24

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Case Study: Getting Bent out of Shape for More Business

Oct 17

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...

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Case Study: Wine for the Win

Oct 09

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

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Case Study: Real Modern Recognition

Oct 02

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

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Advice for Getting the Most Out of a Business Trip

Sep 24

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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Case Study: Where Has Your Pen Been?

Sep 17

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?” ...

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Let's Get Physical With These Activewear Promo Products

Sep 10

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness and...

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Case Study: Do the Wave

Sep 02

Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The sc...

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Cook Up a Storm With These 5 Promotional Products

Aug 26

There are hundreds of cooking gadgets that claim to make people’s lives easier but many of them end up collecting dust in the junk drawer. We’ve found the best and most useful kitchen prod...

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Case Study: Take a Map!

Aug 18

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been on c...

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Get Ready for Game Day! 5 Promotional Products for Sports Teams

Aug 11

Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off th...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Aug 03

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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Yes, There's a Difference: Everything You Need to Know About Pens

Jul 27

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can be ...

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No Fin Can Compare to These Shark Products

Jul 19

Sharks are some of the ocean's most beautiful creatures. With over 500 species and more being discovered, the world of sharks is absolutely fascinating, from the deep sea Greenland Shark which can liv...

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Case Study: Spec-Tacular Promotions

Jul 12

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV even...

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Case Study: A Prom Ticket Keepsake

Jul 05

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets Des...

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Case Study: It’s a Date!

Jun 27

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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Top 3 Color Trends for 2022

Jun 20

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-tren...

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7 Fitness Promotional Products to Help You Stay in Shape

Jun 13

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physical f...

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How to Manage the Workload of a Leader

Jun 06

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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10 Luxurious Products for Your VIP Customers

May 29

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

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Case Study: Pillow Box

May 22

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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A Lunch That Packs a Punch

May 14

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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6 Promotional Products That Put Safety First

May 07

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...

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Give Your School Clubs a Boost With These Promotional Products

Apr 29

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

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Know Your Shades: 4 Types of Iconic Sunglasses

Apr 22

“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wea...

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8 Dental Products That Will Make You Smile

Apr 14

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

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Case Study: Go Green or Go Home

Apr 07

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...

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Your Graphic & Web Design Cheat Sheet

Mar 30

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

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6 Things You're Missing Out on by Not Using Promotional Products

Mar 23

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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5 Invaluable Marketing Books to Help Grow Your Brand

Mar 08

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Case Study: Employee Appreciation Gift

Mar 01

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

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You Need More Cowbell

Feb 21

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

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Tried and True: Classic Promotional Products

Feb 14

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perhaps ...

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5 Office Toys That Will Bring Your Brand Joy

Feb 07

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to st...

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5 Awesome Recreational Wearables

Jan 31

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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5 Pitch Perfect Products for Musically Talented Individuals

Jan 24

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo pro...

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You Can Bank on These 7 Promotional Products

Jan 16

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

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How Promo Products Can Make a Lasting Impression

Jan 09

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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25 Insane Facts About Promotional Products

Jan 01

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Case Study: A

Dec 25, 2021

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...

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Sustainability & Environmental Responsibility: Why it Matters

Dec 18, 2021

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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Branding 101: Let’s Talk Logos

Dec 10, 2021

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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The Secrets to Attracting Ideal Customers

Dec 03, 2021

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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Case Study: Jamming Out

Nov 26, 2021

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

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How to Juggle Work and Life Balance Like a Boss

Nov 19, 2021

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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Case Study: Happy to Hang Around

Nov 12, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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Case Study: Life of the Mardi

Nov 05, 2021

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted...

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How to Gain Inspiration in 5 Minutes

Oct 28, 2021

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audi...

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The Best Apps For Organization

Oct 21, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar remind...

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7 Retro Products That Will Turn Back Time

Oct 14, 2021

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...

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Case Study: Sharper Students

Oct 07, 2021

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...

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6 Paw-some Promos for Pets and Vets

Sep 30, 2021

For vets, groomers, doggie daycares, and more, pet care is more than a hobby – it’s a lifestyle. While puppies don’t have any purchasing power, promoting your pet-centric business...

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Case Study: A Gift to Build a Dream On

Sep 23, 2021

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at the h...

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7 Promotional Products That Help You Prepare for the Unexpected

Sep 23, 2021

It’s always important to have emergency plans in place for when the unexpected happens. There is no substitute for good preparations! These promotional products help you ensure you are prepared ...

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Reusable vs. Disposable Items

Sep 23, 2021

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup f...

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TIP # 121 - BRAND NAME DRINKWARE

Oct 23, 2018

Co-brand with a recognized name in retail drinkware.

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TIP # 349 - PACKAGE IT UP!

Oct 15, 2018

Consider using custom packaging to create a retail, upscale look that will be remembered.

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